The Mediterranean is but a traveler’s delight because of its lush weather, its beautiful seaside and architecture, and culture. The Mediterranean is also surrounded with beautiful ships, both small and big. The architecture and environment tells a story, and all of these are attracting tourists from the United States, Europe and Asia.
Malta’s traveling potential is probably at its peak in today’s modern world. According to travel experts, the restoration of a direct flight route into Malta from the United States will attract a great number of American tourists into the country. Economic analysts said that Malta should invest in tourism marketing in the United States.
Currently, Malta’s top tourism markets are in Germany, Italy and the United Kingdom. The country attracts more than a million tourists per year. However, most tourists stay longer rather than travel for the beaches and spend more on the local provisions. The target of tourism is to cut the time of the tourists for Malta, as the population grows bigger every year.
The average stay of a tourist is more than 8 days, helping the total tourist expenditure to Malta to reach £1,000 on average.
Malta Tourism Minister Edward Zammit Lewis said that Malta’s tourism is booming, but the costs of tourism activities and the population of tourists may affect the growth of the industry. Economic efficiency is their prime objective to maximise Malta’s travel central potential in the world.
Economic analysts said that the move will help Malta’s tourism grow. However, tourists may get the impression that Malta is closing of its doors to ‘commoners’, as the plans may prioritise only high-yielding tourists.